Amy Griffin Amy Griffin

How to Set up the Ultimate Copywriter Home Office

Your butt hurts, your wrists feel like they’ve been put through a medieval torture device, and your focus is all over the place. Here’s what you need to be kinder to your body and get more productive.

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Amy Griffin Amy Griffin

Email Marketing Acronyms and Glossary of Terms

If there’s one thing marketers love to do, it’s use confusing, proprietary language. In this article, I’ll help you understand some of the most common email marketing terms so you can say “ohhhhh I already knew that, just didn’t know what it was called.”

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Amy Griffin Amy Griffin

5 Health and Wellness Copywriting Tips Even Beginners Can Benefit From

Marketing a health and wellness business is different than any other type of business. You’ve got to simultaneously interest people in changing their health (which isn’t always easy). Then you’ve got to explain complex medical topics in a way everyone can understand. And you also can’t lean on typical marketing strategies like “demonstrating outcomes” because you’ll get your license revoked. In this blog post, I’m showing you my top 5 ways to get started writing health and wellness copy for your business.

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Amy Griffin Amy Griffin

Ready to Hire a Health and Wellness Copywriter? Here’s What You Need to Know. 

Hiring a copywriter can be confusing. There’s a wide range of services copywriters provide. And there’s not exactly a copywriter store to visit and pick out one you like. In this article, I’ll make choosing the copywriter for you easier. And help you understand why health and wellness copywriters must follow a specific set of guidelines to keep your language regulatory-friendly.

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Amy Griffin Amy Griffin

How to Write Claim Compliant Copy

Learning to write claim-free copy is super-duper important skill to learn - whether you're writing for your own product, or you're a copywriter looking to deliver first-class copy to your clients. Here's how to do it the right way.

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