Welcome sequence · Live in two weeks

The VIP Experience

Your welcome sequence, written and live in two weeks.

Amy Griffin, women's health email copywriter

Of all the emails your business sends, the welcome sequence matters most.

It’s her first real conversation with you. Done right, it’s the set of emails that sells the most. And it keeps working long after you stop thinking about it.

But writing 5–7 emails that sound like you, explain the science clearly, stay claim-compliant, and sell, and then building them in your ESP? That’s not something you fit in between patients.

So I’ll do it for you.

Inbox

I think I’m a great patient 🤣

Jackie Giannelli

to me

You know how they say doctors and nurses make terrible patients? We all think that’s a myth, obviously, haha.

But I do have some experience being in the patient’s chair.

A few years ago (before I had the right words to describe what was happening), everything started to shift. I was gaining weight without changing a thing, crashing in the afternoons, losing my edge in rooms I used to lead in.

I chalked it up to stress. Parenting. Just needing to “push through.” I told myself it was just a season and that I was “fine.”

But I wasn’t fine. I was unraveling…physically, emotionally, hormonally…as I went from thriving to just barely keeping up.

And the kicker? Everyone around me, including smart clinicians, told me this was normal.

But deep down, I knew better.

And that’s when it hit me: the healthcare system isn’t built to recognize this moment in a woman’s life, when she’s still high-functioning, but her body and brain are waving red flags.

We’re told to cope, not question. To keep producing, not pause. To survive it, not understand it.

But I called BS…and built something different.

The rest of your life should be the best of your life.

Let’s go get it, friend.

With gratitude always,
Jackie Giannelli, FNP-BC, NCMP

P.S. If you haven’t opened it yet, here’s my cool-girl stack again. I hope it helps you find your fabulous, too.

66.6% open rate22.6% click rate

Welcome sequence averages, Jackie Giannelli’s list

What’s included

In two weeks, you get:

Set it up right once, and you may not have to touch it for years.

Apply for the VIP Experience

Lead capture reviewed and tightened
5–7 welcome emails in your voice, built to sell and protect deliverability
An FDA/FTC claims review on every email
One bonus flow, like abandoned cart or review requests
Everything built, segmented, and tagged in your ESP so it runs on its own

So, how does it work?

1Apply.A short application so we both know it’s a fit.
2Onboard.A quick questionnaire, then a 60-minute call where I soak up your voice and your vision. After that, your part is basically done.
3I write.Your welcome sequence and bonus flow, ready for your review by Friday.
4You review.I make any edits and build everything in your ESP the following week.
5It runs.Automatically, from the first new subscriber on.

Apply for the VIP Experience

What automations like this have done for clinician-led brands

Revenue report showing $284,914.66 in two weeks — $250K
in email revenue every two weeks from automations

64.9%

of automated emails opened, with a 10.62% click rate

$3.6M

of $4.6M in Klaviyo revenue came from flows, not campaigns

Individual client results. Yours will vary.

The VIP Experience is a fit if:

You’re a clinician-led brand. Physician founder, functional medicine practitioner, naturopath, pelvic floor specialist, or another credentialed expert in women’s health.
You sell something real. Supplements, skincare, programs, memberships, or in-clinic services.
You have an audience that knows you. If you’ve gone quiet for a while, we can rebuild that too.
You’ve tried AI for your emails. And they don’t sound like you, or they don’t convert.

And you’re ready for it if:

Your offer and audience are dialed in.

Great emails can’t fix a product that isn’t ready.

You have a list, or you’re ready to start one.

If you’re starting from zero, we’ll set it up right the first time.

You don’t promote diet culture.

If your approach is built on severe restriction or dogma, I’m not the right fit.

What clients say

“Amy is my go-to when I need to take dry, heavy, textbook science topics and turn them into something that people want to read. She takes complex and specialized topics and explains them like she’s talking to a friend. And the finished products? As an editor, I barely touch them.”

Courtney Sperlazza, MPHEpidemiologist and editor for brands like Bulletproof and Thesis

“I really appreciate your thorough research and think you’re a fantastic asset to a doc who needs support in getting their info out into the world.”

Dr. Jolene BrightenLeader in women’s health, author, and speaker

“Amy is quick witted, effective, and not to mention an amazing writer! I’ve asked her to do a variety of projects. She’s completed each above my expectations and on time.”

Gabi GarrettGabi Garrett Media

Hi, I’m Amy, women’s health copywriter.

I’ve been in marketing for 20+ years and have spent nearly ten of them inside clinician-led health brands. My specialty is copy that’s persuasive and claim-compliant, so you can sell without second-guessing every sentence.

I also hoard plants, have too many pets, and run on pumpkin cream cold brew.

Questions I often get

What if I need more than just a welcome sequence?

No problem! I find that the welcome sequence is a great place to start, but I’ll be happy to help you optimize your other flows, manage your list, or send out nurture emails, too.

Do you offer payment plans?

Sure do! You can opt to pay 50% upfront to hold your spot, and 50% the week before your VIP Experience. And if you need another arrangement, I know we can work something out!

What if I only need a few emails?

The VIP Experience is a full welcome sequence, because that’s where a handful of emails does the most work. If you need ongoing emails, The House Call is built for that. Not sure which fits? Apply and tell me what you need, and I’ll point you to the right one.

How long will I have to wait to get my copy?

The VIP Experience typically books 2–6 weeks in advance. We have our call before your week starts (so I have time to really marinate in your offer). Your copy is ready for review by Friday of that week, and I make any edits and build everything in your ESP the following week. So you’re live two weeks after we start.

Do I have to be available during the VIP Experience?

Nope! You’ll need to hop on a call with me and give me any existing assets I can use to help formulate a messaging strategy, and then that’s it. You can go hang at the beach, take a nap, or actually spend time on your other CEO-type activities.

Ready for a welcome sequence that sells?

Apply now. Your emails could be live two weeks after we start.

Gimme the VIP treatment